Sanjay Mehta, CEO, MAIA Intelligence was invited for speaking on sharing his social networking experience and working with social media to market and brand his company MAIA Intelligence and its 1KEY Business Intelligence (BI) software solutions.

Mr. Sanjay Mehta shared how the overall online presence and networking through the connections on websites like LinkedIn, Facebook, Twitter, Blog, YouTube, SlideShare, Groups, Forums, etc. has helped him leverage his overall image.

He streesed on blogging and frequent updates and encouraged conversation to keep people engaged and stay connected.

Though social networking is not that easy, requires real efforts and patience. Recommending your connections, getting recommendations from them, participating in discussion, posting new links, videos, presentations, etc. makes your presence felt slowly and steadily.

RSS Feeds, Google Alerts, Social Media connectors for mail client like Outlook do help staying connected and updated on whats hapenning. One has to really put on those listening ears.

He shared how conducting the online activities like quiz, surveys, PR, news release distribution, eDMs, newsletters, etc. helps get the brand recognition in the market place. This helps make people feel you are awesome. Tools like Google Analytics, Webmaster, page ranking, keywords help track the traffic, hits, sources to your web site or blog.