Microsoft ISV Day was organized with an objective to bring together Software Industry luminaries to provide insights on business opportunities and industry trends with the intent of making the Indian software companies globally competitive.

This knowledge sharing session was targeted towards 100-120 CEOs of software product companies / startups in India. The CXO community audience was present from companies that are building software products/solutions for the Indian Market - the most critical thing that they will seek is deep industry insight from experts on new opportunity areas and trends in different verticals in India, where they can lay their bets on.

The keynote was delivered by Microsoft CEO - Steve Ballmer and the event included several other senior executives from the industry as speakers sharing their thoughts. Som Mittal, President, NASSCOM (the premier trade body and the “Chamber of Commerce” for the IT – BPO industry in India and a strategic advisor to the various stakeholders of the industry) was the chief guest and handed over the awards to the winners.

MAIA Intelligence, a Microsoft Gold Certified Partner won the Microsoft ISV Innovation Award. This Award was given to MAIA Intelligence for its innovative Business Intelligence (BI) Reporting Analytics Software 1KEY Agile BI Suite, developed on Microsoft technologies.

MAIA Intelligence, a Microsoft ISV partner, throughout has been an early adopter and aggressive promoter of key Microsoft technologies like VS2008/.net framework, SQL Server 2008, BizTalk Adapter, Azure platform. The relationship has continued to grow and drive success for both companies because it effectively balances business and technology to deliver value to mutual customers.

Mr. Sanjay Mehta, CEO, MAIA Intelligence Pvt. Ltd. said, ‘through the close working relationship, we gain a clear understanding of Microsoft's technology direction: what technologies and products Microsoft is investing in. At the same time, Microsoft gains a deeper understanding of technology and business requirements of mid-market companies and how leading ISVs are best packaging and delivering solutions that leverage Microsoft's platform and technology to provide increased value and benefits to their markets.’

Commenting on this occasion, CA Ashwin Dedhia, Director – Solutions, MAIA Intelligence Pvt. Ltd. said, ‘MAIA Intelligence delivers the power of the Microsoft platform and its ability to transform the way people and organizations leverage technology. 1KEY BI, the reporting analysis solution developed by MAIA Intelligence helps customers leverage investments done in Microsoft Technologies, and empowers robust usage / deployments,’ he further added.