Business Intelligence (BI) For Marketing & Advertising
| Date |
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November 4, 2011 |
| Venue |
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Nehru Centre Dr. Annie Besant Road, Worli, Mumbai – 400018, India |
| Attendees |
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Professionals from direct marketing, digital marketing, advertising, brand management, agencies, and publishing - the innovators, facilitators and executors of marketing & advertising strategies. |
| Speaker |
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Sanjay Mehta, CEO, MAIA Intelligence Pvt. Ltd. |
Technology For Marketing & Advertising (TFM&A) India 2011 was held on 4-5 November. TFM&A India 2011 was an exhibition cum conference programme of case study-led seminar sessions and high-level thought provoking Keynotes. It is clear that in the current economic climate, marketing and advertising professionals in India are keener than ever to make their campaigns even more efficient and effective, which made TFM&A’s launch in India inevitable.
The growth of India’s marketing and advertising industry Marketing and advertising techniques in India are becoming increasingly sophisticated, with marketingrelated technologies and the internet playing crucial roles in the growth of India’s marketing and advertising industry.
Mr. Sanjay Mehta, CEO, MAIA Intelligence was invited by UBM to speak at TFM&A on Competing with Analytics. The presentation highlighted the characteristics of an Business Intelligence (BI) technology that can help organizations compete with analytics. Substantial use of analytics across multiple business functions or processes, including marketing and advertising, can lead to fact-based (informed) decision-making, instead of gut-feel decision making – that can help win multifold over the competition. Managers from marketing and advertising can base their competitive strategies on the sophisticated analysis of business data. Instead of relying on the transactional application and dependent on the IT team, they can look at broad capabilities for enterprise-level business analytics and intelligence.
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